About Raposa
Your go-to resource for Salesforce Marketing Cloud insights and practical guides.
Raposa is a marketing technology blog focused on helping professionals master Salesforce Marketing Cloud. We share practical insights, step-by-step guides, and real-world solutions to help you get the most out of your email marketing efforts.
Whether you're just getting started with Marketing Cloud or you're an experienced developer looking for advanced tips, you'll find actionable content that you can implement right away.
Our content covers everything from AMPScript fundamentals to advanced automation strategies, helping you build better campaigns and achieve better results.
What We Cover
AMPScript
From basics to advanced functions, learn how to leverage AMPScript for dynamic content.
Email Marketing
Best practices, strategies, and techniques for creating effective email campaigns.
Tools & Tips
Useful tools, scripts, and utilities to make your Marketing Cloud work easier.
Automation
Journey Builder, Automation Studio, and other automation best practices.